KOSHERWAVE
HAIR CARE TOOL
Designed a hair tool that supports natural texture while respecting animal-free values.
Year :
2024
Industry :
Hair Care / Personal Care
Project:
KosherWave
Project Duration :
4 weeks
PROBLEM :
Many traditional hair brushes use boar hair bristles, which can conflict with the values of Muslim consumers who avoid products derived from certain animals. At the same time, people with curly or textured hair often struggle to find brushes that work with their natural pattern rather than against it.
The challenge was to create a hair care tool that addresses both ethical concerns and functional performance.
SOLUTION :
KosherWave introduces a plant-based bristle system designed to gently detangle and smooth textured hair without relying on animal materials. The brush structure is optimized to move through dense curls while reducing breakage and scalp stress. The materials are lightweight, durable, and designed to maintain flexibility during everyday use.
The result is a hair care tool that respects personal values, natural hair, and modern design principles.
CHALLENGE :
The main challenge was turning KosherWave's idea into promotional visuals that felt clear, modern, and meaningful. The content had to communicate the brand's purpose in a simple way while still looking polished and relevant across different formats.
SUMMARY :
This project focused on creating promotional content for KosherWave, a plant-based hair care concept. The final visuals were designed to present the brand in a clean, consistent, and engaging way that matched its identity and audience.
