KHANABADOSH
BRAND IDENTITY
KhanaBadosh is a personal startup that gives old clothes a new life by turning unused garments into expressive streetwear through redesign and rebranding.
Year :
2023
Industry :
Fashion / Streetwear
Project:
Personal
Project Duration :
3 weeks
PROBLEM :
Old clothes often go to waste despite still having value. KhanaBadosh was built to give them a new life through streetwear.
The brand needed to show sustainability in a bold, stylish way.
SOLUTION :
A strong visual identity was created to make recycled fashion feel fresh. Typography, graphics, and apparel direction shaped the brand clearly
This helped position KhanaBadosh as creative and conscious.
CHALLENGE :
The challenge was balancing style with the message of sustainability. The brand had to feel bold, modern, and meaningful at once.
It also needed to work across apparel and campaign visuals
SUMMARY :
KhanaBadosh turns old clothing into expressive streetwear pieces. The project blends fashion, culture, and sustainability together.
It presents a more thoughtful and personal approach to style.
